Tuesday, September 21, 2010

Amateur bloggers piquancy up Singapores food scene

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With a big digital camera slung around his neck, Leslie Tay could simply have been in error for a veteran photographer as he took shots of sizzling grilled pig chops on a table.

But hes a healing doctor, and Tay was simply checking out an additional grill for his food blog http://ieatishootipost.sg/, one of Singapores majority renouned personal websites for foodies.

Tay pronounced his blog, launched in 2006 with the target of inventory the majority appropriate places to find internal delights, averages around 10,000 hits daily.

"Basically the blog is all about the majority appropriate food in Singapore," Tay, a slim 41-year-old father of two, told AFP over lunch at a grill in the Joo Chiat district important for the internal cafes and food stalls.

Singapore is fast gaining a repute for oppulance horse opera restaurants, interjection to flourishing lavishness and a large ostracise community, not to discuss 10 million tourists on vacation the island each year.

Two European restaurants in Singapore have done it to the S. Pellegrino Worlds 50 Best Restaurants list and high-end dining is removing a serve progress from dual new casino resorts that non-stop this year.

But majority Singaporeans still swear by the city-states singular mix of Chinese, Indian, Malay and Indonesian cuisine, and most of them rely on pledge critics similar to Tay to discuss it them where they can find the majority appropriate dishes.

Known as "hawker" food after peddlers who went around Singapore when it was still a bad city of immigrants, it includes duck rice, chilli crab, prawn noodles and sataybite-size, charcoal-barbecued beef in bamboo skewers.

Bloggers similar to Tay have emerged as gurus on whats great and bad, whats in and out, as food-obsessed Singaporeans follow their with pictures reviews and head for the deepest corners of the island to find a sold stall.

The bloggers contest for open courtesy to one side some-more determined blurb websites similar to http://www.makansutra.com and the mainstream media.

With only five million people and, by one count, some-more than 10,000 eateries and food stalls, Singapore is spoilt for choice.

A great examination from a blogger similar to Tay can outcome in a remarkable surge in customers. The alloy says he has had food sellers profitable warn visits to his healing hospital only to appreciate him privately for great reviews.

"Consumers are drawn to reviews by bloggers since they feel that they can certitude alternative consumers some-more than brands and their advertisements," pronounced Daphne Kasriel, a consumer affairs editor with marketplace investigate organisation Euromonitor International.

"The total point about the Internet is that it empowers people and they feel they have a voice," pronounced Kasriel.

Aun Koh, an additional Singaporean blogger who attracts monthly hits of over 3 million to his blog http://www.chubbyhubby.net/blog/, concurs.

"They werent you do it since a little editor was profitable them a dollar a word. It was a pristine grassroots transformation that was only so noble to discover," pronounced Koh.

"And the only grown and grown tremendously. The beauty of the Internet is that it has helped this manifold village come together and authorised each chairman to find his or her own voice, by starting his or her own blog."

Banker Calvin Ng is between the ultimate to stick on the blogging companionship after carrying been desirous by what he review on chubbyhubby.net and ieatishootipost.sg.

"I think the kind of cool to blog about what you have eaten and somewhere out there, there is someone celebration of the mass it," pronounced Ng, who not long ago combined http://chilliornochilli.blogspot.com.

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